Product Marketing Manager

itsme® has fundamentally changed how people lead their digital lives in Belgium, but we are not stopping there! Do you want to be a driving force to help expand on this success story as part of a talented team that is making a positive impact on society? Then keep on reading, you’ll probably like what you’ll see.

We are itsme®, one of Europe’s fastest-growing scale-ups, with 115 team members and growing. Our mission: to provide a state-of-the-art digital identity solution for all people, enabling them to interact securely in the digital space. Now, only nine years after being founded, close to 8 million citizens use the itsme® app to identify themselves and sign documents online. Starting in Belgium, we successfully launched the itsme app in 32 European countries, with the ambition of becoming an internationally leading player.

We are looking for a dynamic and strategic product marketer to lead and elevate our product marketing efforts in 4 main market segments in the Netherlands. This role will be crucial in driving go-to-market strategy, positioning, messaging, commercial execution, and vital in the overall success of itsme® in the Netherlands.

What your job looks like

1. Go To Market strategy:

   1. Collaborate with the product team, and support in preliminary discussions by defining market problems, conduct win/loss analysis, and analyze the competitive landscape.

   2. Develop compelling sales tools, training materials, and customer-facing collateral.

   3. Work closely with other cross-functional teams including sales and customer success to ensure cohesive strategies and execution.

2. Product positioning and messaging:

   1. Craft clear and compelling product positioning and messaging that resonates with target audiences and drives market demand.

   2. Develop and maintain positioning and messaging frameworks that enables other teams, such as Jobs-To-Be-Done, Personas, Ideal Customer Profiles and message maps.

   3. Develop and maintain a deep understanding of customer needs, market trends, and competitive landscape to inform product messaging and positioning.

   4. Create and manage a consistent and effective product story across all marketing channels and touchpoints.

3. Demand Generation and Growth:

   1. Partner with the demand generation team to develop and execute marketing campaigns that drive awareness, engagement, and pipeline growth.

   2. Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and optimize strategies for continuous improvement.

   3. Support regional marketing teams with tailored strategies and materials to drive local market success.

4. Customer Advocacy and Engagement:

   1. Build strong relationships with key customers to gather insights, testimonials, and case studies that highlight the value and impact of itsme®.

   2. Develop and execute customer engagement programs that enhance customer satisfaction, retention, and advocacy.

• 5+ years’ experience in product marketing or a related role, SaaS experience strongly preferred.

• Experience in working with international teams with effective cross-cultural communications.

• Native Dutch & Full proficiency English

• Experience in highly regulated industries (fintech, financial services) is a pre.

• Demonstrated experience and success in developing high-performing sales engagement content and programs.

• Ability to work independently, with strong decision-making and communication skills.

• Demonstrated success in developing strong working relationships and influencing key stakeholders.

• Strong analytical skills and ability to interpret data to drive decision-making.

• Ability to thrive in a fast-paced, collaborative environment.

What we offer

• Being welcomed by an informal, enthusiastic, and ambitious team that is revolutionising how we safely manage our digital identity, in Belgium & beyond.

• International work environment: office in Brussels and Amsterdam.

• An environment where we care a lot about our core values:

  • Impact: Lead by example and create positive influence.

  • Resourcefulness: Connect, mobilise, and collaborate across ecosystems.

  • Curiosity: Explore, learn, and challenge the status quo.

  • Scale: Build strong foundations for sustainable growth.

  • Humble: Respect, listen, and embrace feedback for growth.