PR Manager & Spokesperson

itsme® has fundamentally changed how people lead their digital lives in Belgium, but we are not stopping there! Do you want to be a driving force to help expand on this success story as part of a talented team that is making a positive impact on society? Then keep on reading, you’ll probably like what you’ll see.

We are itsme®, one of Europe’s fastest-growing scale-ups, counting 110 team members and growing. Our mission: providing a state-of-the-art digital identity solution to all people, enabling them to interact securely in the digital space. Now, only five years after being founded, close to 8 million citizens use the itsme® app, to identify themselves and sign documents online. Starting in Belgium, we successfully launched the itsme app in 17 European countries, with the ambition of becoming an internationally leading player.

As PR Manager & Spokesperson Netherlands, you are the face of itsme® toward Dutch media and stakeholders. You are responsible for positioning itsme® in the media and play a key role in shaping the transition from an acquired solution (iDIN) to itsme® for both consumer and business audiences.

What your job looks like

• Visibility and positioning: Create visibility and position itsme® as a thought leader on societal, business, and consumer topics through effective campaigns and content that align with sentiments in the Dutch market.

• Spokesperson: Represent itsme® in interviews, press moments, and events. Prepare media training materials and Q&A documents.

• Stakeholder management: Build relationships with key stakeholders such as the Dutch Data Protection Authority, the Consumers’ Association, and digital identity experts. Position the itsme® vision on digital identity in the Netherlands with these stakeholders. Act as the primary point of contact for communications for the Dutch market, while coordinating regularly with the Belgian press team.

• Crisis communication: Write press releases, statements, and social media content. Manage proactive and reactive communications during issues, and develop crisis communication plans for various scenarios.

• Content creation & campaigning: Develop campaigns from strategy through execution across multiple channels, including events, owned media, and paid media.

• Managing the transition of an acquisition: Coordinate communications around the transition from iDIN to itsme®, in collaboration with internal and external teams, over a period of three years.

• Monitoring & reporting: Track media coverage, analyze sentiment, and report results to the marketing team and management.

• Collaboration with PR agency: Coordinate activities, safeguard governance and budget, and ensure a consistent tone of voice.

• At least 8 years of experience in PR & Communications, preferably in tech, fintech, or digital services

• Strong network in Dutch media and affinity with privacy and digital identity

• Excellent communication skills in Dutch and English

• Hands-on mentality, stress-resistant, with strong strategic insight

• Experience with crisis communication and stakeholder management is a plus

• Willingness to travel weekly to the head office in Brussels on Mondays.

• Key skills for this role:

  • Proactive & Creative: You spot opportunities and know how to turn them into impactful PR actions.

  • Strong organisational skills: You can manage multiple projects simultaneously and oversee the entire chain from strategy to execution.

  • Trustworthy: You are a credible spokesperson and discussion partner.

What we offer

• Being welcomed by an informal, enthusiastic, and ambitious team that is revolutionising how we safely manage our digital identity, in Belgium & beyond.

• Offices within walking distance from Brussels Central Station, with the possibility to work remotely 3 days a week. And we also have offices in Amsterdam Spaces Keizergracht.

• A contract of indefinite duration, with an attractive compensation package.

• An environment where we care a lot about our core values:

  • Integrity: being fair, honest & transparent so that we can be trusted.

  • Inclusiveness: being an open environment in which all team members' opinions are taken into account.

  • Innovation: building future-proof solutions by finding new ideas and methods to solve problems.