Content Marketer

itsme® has fundamentally changed how people lead their digital lives in Belgium, but we are not stopping there! Do you want to be a driving force to help expand on this success story as part of a talented team that is making a positive impact on society? Then keep on reading, you’ll probably like what you’ll see.

We are itsme®, one of Europe’s fastest-growing scale-ups, counting 100 team members and growing. Our mission: providing a state-of-the-art digital identity solution to all people, enabling them to interact securely in the digital space. Now, only five years after being founded, close to 7 million citizens use the itsme® app, to identify themselves and sign documents online. Starting in Belgium, we successfully launched in the Netherlands and Luxembourg, with the ambition to become an internationally leading player.

We are seeking a talented B2B Content Marketer to join our dynamic team. As a B2B Content Marketer at itsme®, you will play a crucial role in shaping our brand narrative and driving engagement through compelling content for our B2B audiences. This role encompasses three key pillars: content strategy, content production, and content reporting.

What your job looks like

1. Content Strategy:

   1. Develop and execute a comprehensive content strategy aligned with company objectives.

   2. Plan and oversee the creation of various long-form and short-form content types, such as blog posts, webinar or podcast scripts, interviews with thought leaders, and customer case studies.

   3. Determine the frequency and timing of content publication across different channels.

   4. Conduct market and competitor research to stay updated on industry trends to inform content strategy decisions.

2. Content Production:

   1. Execute on writing high-quality, engaging content that resonates with our B2B target audience for our Account Based Marketing program.

   2. Collaborate with cross-functional teams, including marketing, design, and product, to develop content ideas and ensure consistency in messaging.

   3. Manage content creation workflows, from ideation to publication, ensuring deadlines are met and content meets quality standards.

   4. Optimize content for SEO and audience engagement, incorporating relevant keywords and best practices.

   5. Collaborate with freelance translators or agencies to localize our content across multiple countries

3. Content Reporting:

   1. Track the performance of content across various channels and asset types to inform future content strategies.

   2. Prepare regular reports on content performance, highlighting successes, areas for improvement, and actionable recommendations.

   3. Monitor industry benchmarks and competitive analysis to benchmark our performance and identify opportunities for optimisation.

Whom we are looking for

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• Proven experience in content marketing at least 6 years, with a strong portfolio showcasing writing samples and content campaigns to a B2B audience.

• Proven experience in content marketing for Tech, Professional Services, Marketing Agency or a Banking company

• Proficiency in content management systems (CMS) and analytics tools.

• Native in Dutch and fluent in English, any additional language is a big plus.

• Strong analytical skills and ability to interpret data to drive decision-making.

• Creative thinker with a passion for storytelling and brand building.

• Ability to thrive in a fast-paced, collaborative environment.

• Interest in B2B topics related to regulations (Anti-Money-Laundering, eiDAS, DORA), standards (NIS2) and use cases (Know Your Customer, Customer Onboarding, Identity verification, Account Take-Over fraud, Passwordless login, Digital Identity).

What we offer

• A fast-moving and high-growth scale-up environment where you can grow while having an immediate business impact

• Offices in Brussels and flexibility in terms of remote working

• An attractive compensation package

• An environment where we care a lot about our core values:

  • Integrity: being fair, honest & transparent so that we can be trusted.

  • Inclusiveness: being an open environment in which all team members’ opinions are taken into account.

  • Innovation: building future-proof solutions by finding new ideas and methods to solve problems.